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Like most students, BookRenter founder Colin Barceloux was frustrated with the high cost of textbooks, paying over $500 each quarter while at Santa Clara University. To help pay for textbooks (and other necessities like beer, food, and clothes), he worked as a campus mailman, and noticed a large number of discarded textbooks around campus. There were even huge stacks of books on the bookstore's "Zero Value Table," containing books that the bookstore wouldn't buy back. To Colin, something seemed wrong with the fact that a book's value could drop from $100 to $0 in a few months.