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Danskin is credited with producing the first nylon bodywear in the 1950s. In the late 1960s, the company expanded beyond a market that consisted of dancers, gymnasts, and skaters when they marketed their first product designed for street wear by the general female public. Adding convenient snaps to a conventional dance leotard and updating the styling to make it more fashionable, the bodysuit was born. This was when the company began to market products to a broader range of consumers.