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The Sportsman's Guide was born in the brain and basement of outdoorsman Gary Olen, back in the winter of 1970. His very first Sportsman's Guide Catalog came out in 1976. During the ensuing years, the basic philosophy and attitudes of the company haven't changed much. We sell only quality items...and we only sell them for a whole lot less than others do. We only offer gear and clothing we'd use ourselves or suggest to our best friends, and we keep our prices low by buying right, not by adding to the mark-up. We literally search the world in order to keep the supply of brand new items flowing steadily from week to week.